You Don’t Have to Care

You have your life and your own problems. There is not the time or energy to try to save the world, not to mention the neighborhood down the street or the kid next door. That’s OK.

But, as a consumer (and you are one) you buy stuff. It is wholly unavoidable. You work to generate an income that provides food, shelter, and clothing. Your quest is to provide security, safety, and health for your family and friends. In that process you consume goods and services that meet those needs.

It is not easy, and all that can be a distraction to the that fact that as a consumer the power lies 100% with you. In other words, successful corporations and companies design products and services to meet your expectations and needs.

Again, you have choices, and ultimately you vote with your earned dollars. They cannot exist without you. Companies don’t drive our economy, you do.

What to do with that power? Well, that’s a decision that you have to make.

My recommendation is to find the companies that share your values and perspective and be intentional about buying from them. With very little effort and at your fingertips is all the information you might need to discover these companies. You do not have to accept what is put in front of you. You have choices, you have the power.

At BIGGBY COFFEE, we have found a game changing way to purchase coffee called ‘Farm-Direct.’ What that means is: that we as the end-user buy directly from the producer or farmer and eliminate as many of the middle-men as possible.