Bringing You Closer to the Source
Posted on April 21, 2025
BIGGBY® COFFEE’s Farm-Direct Mission
At BIGGBY® COFFEE, every cup we serve is rooted in something deeper than just great taste. It's grounded in relationships—real, human connections that stretch across our One BIGG Island in Space. Through our Farm-Direct program, we’re creating a coffee supply chain that’s equitable, sustainable, and focused on the well-being of the farmers who grow it.
What Is Farm-Direct?
Farm-Direct means we go beyond the traditional coffee-buying model. We build direct, intentional partnerships with farmers—supporting long-term success and community investment. It’s about mutual respect, transparency, and a shared vision for a better future in coffee.
By partnering directly with farms, we get to know the people behind the coffee—their stories, their challenges, and their dreams. And now, you get to know them, too.
Field Notes: Stories from the Source
Sourcing coffee Farm-Direct from producers who do right by their people, the planet, and their communities, that’s what we’re up to this Earth Day—and every day.
We're taking you behind the scenes with our Field Notes video series—an up-close look at the farms, the families, and the life-changing work happening across our coffee-growing partners.
Want to learn more about our farm partners and our Farm-Direct sourcing journey? Dive into our stories, explore the Field Notes series, and see how BIGGBY® is brewing change.
Learn More About OBIIS and the Farm-Direct Journey: https://www.onebiggislandinspace.com/
Watch Field Notes: https://www.youtube.com/playlist?list=PLW8gmArlDRZjfxl6KWyPnzdX5dA7Jx5X8