Join the BIGGBY® Team! Check out current job postings!

Elias Assaf Storyteller Our first journey together in Honduras | OBIIS

Posted on June 18, 2023

By Michelle Fish

We are on a mission to put a name, a face, and a place on every cup of coffee we serve at BIGGBY COFFEE. To do that, we often travel with a photographer. When we can, we like to hire local talent in the countries we visit.

Earlier this year, we visited two regions in Honduras. We were lucky to be introduced to Elias Assaf, an accomplished photographer and videographer based out of San Pedro Sula. Elias has a lot of experience capturing the lives of people involved in all aspects of coffee. I encourage you to check out his website for some truly beautiful images.

In the meantime, I am thrilled to share with you a blog post that Elias wrote for us about his experience with One BIGG Island in Space.

By Elias Assaf

I remember the day vividly when I received Michelle’s message while casually holding a cup of coffee. Her message read something like “Hey Elías, I’m Michelle Fish from BIGGBY COFFEE! We’re part of an organization called One BIGG Island in Space, and we’re planning to visit various coffee producers in Honduras. I was wondering if you’d be interested in joining us and documenting the experience with photographs.” My heart began to beat faster than my brain, and my response was a resounding yes! I’ve always loved telling stories through photography, and it all becomes even better when the central theme is coffee.

Elias Assaf Storyteller

But let me tell you, this opportunity didn’t come to me by pure luck. It was all thanks to Kathya Irías, founder and president of Spirit Animal Coffee, a very special coffee shop in my city, San Pedro Sula. This coffee shop has revolutionized the way coffee is consumed by caring about the well-being of the producers and offering fair and dignified prices for their product.

Read More here

Read in Spanish here

Previous Next

Recent posts

BIGGBY® COFFEE Kicks Off 2026 Season as the Official Coffee of the Detroit Tigers

Posted on April 22, 2026

The Michigan-based coffee brand continues its partnership with the Tigers, bringing specialty drinks and in-store promotions to fans across Michigan starting April 3. EAST LANSING, Mich. — BIGGBY® COFFEE, the official coffee of the Detroit Tigers, is celebrating the start of the 2026 baseball season with special promotions and fan experiences beginning on Opening Day, April 3. As Tigers fans head to the ballpark for Opening Weekend, BIGGBY® will be part...

Tags: ,

Read More

New Cherry Sakura Red Bull Drinks at BIGGBY® COFFEE

Posted on March 30, 2026

BIGGBY® COFFEE Launches Limited-Time Cherry Sakura Red Bull® Lineup for Spring Energy Boost The high-energy coffee franchise is rolling out the beverages from March 26 through May 20 in partnership with Red Bull. EAST LANSING, Mich. — BIGGBY® COFFEE, the 460-plus-unit high-energy coffee franchise, is celebrating spring with a limited-time Cherry Sakura Red Bull® lineup, available March 26 through May 20. Created in partnership with Red Bull®, the new drinks bring...

Read More