BIGGBY® COFFEE Announced as the Official Coffee of the Detroit Tigers
Posted on April 24, 2023
The East Lansing, Michigan-based coffee brand is expanding its reach with an MLB partnership.
EAST LANSING, MICHIGAN — BIGGBY® COFFEE is pleased to announce that it is now the Official Coffee of the Detroit Tigers baseball team. With this partnership, the brand will become part of the fabric of game days while supporting the local MLB team in its home market with roughly 75% of their stores located within the greater Tigers broadcasting and advertising region. Fans will soon notice the BIGGBY® COFFEE logo all around Comerica Park, from concourse and outfield signage to in-game brand features, social media posts and radio features.
“We’re so excited to announce the partnership of these two Michigan born brands,” said Michele Waits, Chief Marketing Officer of BIGGBY® COFFEE. “Entering into this agreement just made sense. Sports is one of the top passion points for coffee drinkers, and this will allow us to position the brand within a consumer-relevant context.”
This partnership will help BIGGBY® COFFEE achieve close to 10 million consumer impressions across broadcast, radio, social media and in the stadium itself. Waits sees the partnership as something that will go beyond the in-game experience and spread into the community of Detroit.
“We believe this partnership to be an absolute home run of an opportunity for the BIGGBY® COFFEE brand, and we look forward to sharing more details on it and its impact throughout the baseball season,” said Waits.
About The BIGGBY® COFFEE Franchise:
BIGGBY® COFFEE, based in East Lansing, Mich., was started with a single store on March 15, 1995. One year later, and on the cusp of opening a second location, Bob Fish and Michael McFall, on a handshake and $4,000, decided to franchise the concept. The brand’s cultural values of Make Friends, Have Fun, B Yourself and Share Great Coffee help coffee lovers and the coffee-curious alike benefit from a less pretentious and fun approach to the standard gourmet cafe paradigm. Besides connoisseur-worthy drinks with names like Teddy Bear® and Caramel Marvel®, BIGGBY® COFFEE baristas provide a unique experience focused on brightening their customers’ day and supporting them in building a life they love. The “Big ‘B’” on the orange background caught on, and today BIGGBY® COFFEE has 350-plus cafes across many states, including Michigan, Ohio, Indiana, Illinois, North Carolina, South Carolina, Wisconsin, Kentucky, Florida and Idaho.