BIGGER IS BETTER WITH BIGGBY COFFEE'S NEW 64 AND 100 OZ. MUGS

Category: Uncategorized

BIGGER IS BETTER WITH BIGGBY COFFEE’S NEW 64 AND 100 OZ. MUGS 
Grabbit2go mugs offer refillable, reusable option for your favorite BIGGBY drinks

EAST LANSING, MI., October 19, 2011 – BIGGBY COFFEE is going even BIGGer! Starting Nov. 1, the fastest growing coffee chain in the U.S. will offer “Grabbit2go” mugs in 64 and 100 ounce sizes. Perfect for everything from road trips, to catering office meetings, to tailgating for your favorite sporting event, BIGGBY COFFEE now has the sizes to satisfy – whether you choose to share or not!

The reusable plastic mugs are not just for coffee however, both sizes can be filled with your favorite BIGGBY drinks including lattes, hot chocolates, Creme Freeze Smoothies and more! They will be available at all BIGGBY locations and no advance ordering is needed.

“Our new Grabbit2go sizes are an extremely fun way to take BIGGBY with you wherever you go,” Bob Fish, BIGGBY COFFEE CEO and co-founder said. “Not only can they be filled with your favorite BIGGBY drink and then easily split into individual servings, but just seeing the overly large mugs can make anyone smile; turning them into a conversation piece all their own.”

The worry of returning catering equipment will not be an issue with BIGGBY’s Grabbit2go mugs. With purchase, the mugs are yours to keep, dishwasher safe and can be continually reused and refilled for cost savings.

“These new mugs will be great for the fall season and the upcoming holidays, but they also go beyond that,” Fish said. “Whether it’s a sporting event, holiday party or a meeting at work, these mugs work for any occasion. Also, because you can refill and reuse them, they are an environmentally friendly option as well.”

Of course, for those seeking a  magnified personal pick-me-up (Monday morning anyone?) or just something large enough to sip throughout the day, the new Grabbit2go mugs can offer just that.

About BIGGBY COFFEE®
East Lansing, Mich.-based BIGGBY® COFFEE opened a single store in March of 1995 based on the founding principle that coffee-lovers and the coffee-curious alike would benefit from a less pretentious approach to the standard gourmet café paradigm. BIGGBY COFFEE introduced connoisseur-worthy drinks with pronounceable names like Teddy Bear and Caramel Marvel, and barista staff surprises guests with simple gestures like free kazoos and bouncy balls for no other reason than to brighten their day. The “Big ‘B’” on the orange background caught on, and today BIGGBY COFFEE has 137 cafes open or under contract across seven states including Michigan, Ohio, Illinois, Indiana, South Carolina, Wisconsin and Texas.  For more information, visit www.biggby.com.