BIGGBY® COFFEE CELEBRATES 24 YEARS      

Category: Company News

BIGGBY® COFFEE Celebrating YOU on Their 24^th Birthday!

East Lansing, MI, March 12, 2019–BIGGBY® COFFEE is celebrating their 24th birthday March 20, 2019. This March BIGGBY® COFFEE is celebrating their birthday with the tagline “24 Years of Celebrating YOU!” Throughout the month, BIGGBY® COFFEE locations across the nation will participate in this celebration with a limited time offer of the Cake Batter Latte, coupled with a fabulous discount on March 20.

“24 Years of Celebrating YOU!” is BIGGBY® COFFEE’s way of celebrating what’s important to them on their birthday—their loyal customers. Without their customers, whom they refer to as “fanatics,” BIGGBY® COFFEE wouldn’t be where they’re at, and that means more to them than any level of sales. With a purpose that they exist to love people, BIGGBY® COFFEE is making a very intentional effort to put people at the front of their business and finds they’re birthday the perfect time to celebrate the people that walk in their doors every day.

Throughout the month, BIGGBY® COFFEE will be featuring the Cake Batter Latte. This yummy latte features an indulgent cake batter sauce and will add a festive birthday flavor to BIGGBY®’s world-class coffee. Topped with whipped cream and a cake batter garnish, this latte is sure to give a warm and fuzzy feeling. The unintimidating, fun, and welcoming coffee shops will feature this latte on marketing pieces with cake batter and confetti pieces, signifying the exciting celebration.

This sweet latte will be paired with a discount on the day of the BIGGBY® Birthday, March 20. At participating locations, customers can receive any hot or iced tall or grande specialty beverage for $1.99 with upgrades available.

Visit your local BIGGBY® COFFEE on March 20 and join their birthday celebration where they celebrate what’s important to them—YOU!

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BIGGBY® COFFEE, East Lansing, Mich.-based, was started with a single store on March 15, 1995. One year later, and on the cusp of opening a second location, Bob Fish and Michael McFall, on a handshake and $4,000, decided to franchise the concept. BIGGBY® COFFEE’s cultural values of Make Friends, Have Fun, B Yourself, and Share Great Coffee help coffee-lovers and the coffee-curious alike benefit from a less pretentious and fun approach to the standard gourmet cafe paradigm. Besides connoisseur-worthy drinks with pronounceable names like Teddy Bear® and Caramel Marvel®, BIGGBY® baristas provide a unique experience focused on brightening their customers’ day and supporting them in building a life they love. The “Big ‘B’” on the orange background caught on, and today BIGGBY® COFFEE has more than 230 cafes across 9 states and counting including Michigan, Ohio, Indiana, Illinois, South Carolina, Wisconsin, Kentucky, Florida, and Texas. In 2018, BIGGBY® launched an Area Representative Program and currently has 8 Area Representatives in 6 states.

For franchise opportunities with BIGGBY® COFFEE, contact franchiseinfo@biggby.com.

If you would like more information about this topic, please contact Nikki Robertson at 517-980-0995 or email at press@biggby.com.