Lessons From 30 Years In Business: Navigating Change And Handling Uncertainty

Category: Company News

Michael McFall is the cofounder and co-CEO of BIGGBY COFFEE as well as the author of the Inc. Original books GRIND and GROW.

On March 15, 2025, my company celebrated a significant milestone. We turned 30.

As a life-long entrepreneur and business leader, I’m prone to stoicism. However, this landmark felt significant. I am proud of this accomplishment and have been talking about it constantly.

Most startups (about 90%) fail, and only a small percentage have the privilege of making it this far.

Of course, like any company, the journey hasn’t been easy. Even industry leaders have faced significant difficulties. Apple reached the brink of bankruptcy before becoming one of the most profitable companies in history, Johnson & Johnson dealt with the tampering and poisoning of one of their Tylenol products, and Walt Disney Company’s first animation studio failed.

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