Bob and I have talked a lot about what OBIIS is doing… putting a Name, a Face, and a Place on every coffee we serve, finding producers that are doing the right thing for their people, the planet, and their communities.
But we haven’t spent much time talking about how we do it. The key ingredient is relationships. Building relationships. It all starts with people.
Sometimes, it’s a grower we meet directly, or are introduced to. And we start a conversation. Which leads to more conversation. And then, maybe, a “BOOTS ON THE GROUND” trip to the field. Sometimes, though, we meet people that aren’t growing coffee, but are in the industry, and are like-minded souls with whom we share deep values.
This week, we are in Honduras hanging out with some like-minded souls.
