BIGGBY COFFEE TO GIVE AWAY FREE SLO POKES TOMORROW TO ENCOURAGE HAPPY MEMORIES OF CHILDHOOD
Lansing, Mich., July 14, 2009 – In celebration of fond childhood memories and the notion of “fun,” BIGGBY COFFEE will give away free Slo Pokes candy—the “Candy you ate as a kid®”—to the first 200 customers who purchase a regularly priced drink at each of its 103 stores on Wednesday, July 15, 2009.
The give-away is the brainchild of BIGGBY COFFEE founding partner Michael McFall, who isn’t playing up a corporate promotional tie-in. Instead, he simply wants his customers to enjoy a happy childhood memory, on him.
“Slo Pokes played an important role in my childhood,” said Mcfall of the delicious caramel sucker that along with wax bottles, Zagnuts and candy cigarettes made up a lion’s share of his ‘balanced’ childhood diet. “I could make a single Slo Pokes last all day back then, and those were great days indeed.”
To receive your free Slo Pokes, visit www.biggbycoffee.com to find the store closest to you.
About BIGGBY COFFEE®
East Lansing, Mich.-based BIGGBY COFFEE was founded in March 1995 and began franchise operations in 1999. Today, the Company has 103 stores open across six states including Michigan, Ohio, Alabama, Georgia, South Carolina and Wisconsin. BIGGBY COFFEE features more than 30 gourmet coffee, fine tea and frozen drink selections in addition to an assortment of pastries and other fine eatables. For more information about BIGGBY COFFEE, visit www.biggby.com.