BIGGBY® COFFEE PARTICIPATING AT CARS AND COFFEE IN PONTIAC, MI

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BIGGBY^® COFFEE is Featured Coffee Provider at 2018 Cars and Coffee Events

East Lansing, MI, April 26, 2018– BIGGBY^® COFFEE is excited to be part of Cars and Coffee at M1 Concourse in Pontiac, MI for the second year in a row! The first Cars and Coffee event of 2018 is this Saturday, April 28^th from 8:00AM – 11:00AM.

BIGGBY^® COFFEE has strong ties to the community and in the Southeast Michigan market, the community has strong ties to the auto industry. Cars and Coffee is an event that makes sense from a business perspective, but also from a “make friends and share great coffee” perspective. Getting out in the community, meeting new people, and doing it all over a cup of the world’s best coffee is what this is all about.

“BIGGBY^® is dedicated to the interests of the people surrounding our stores, which is why we’re thrilled to be part of Cars and Coffee again this year,” said Jaime Teeling, Brand Ambassador at the BIGGBY^® COFFEE Home Office. “These types of events allow us to chat one-on-one with our fanatics and when we come across someone who has yet to try BIGGBY^®, it’s an amazing opportunity to put that cup of coffee in their hand and tell them who we are,” she continued.

This event features great cars, great people, and of course, great coffee! Admission is free and M1 Concourse recommends entering from South Boulevard. This event is co-hosted by Car and Driver and Hagerty Insurance. For more information, visit the M1 Concourse website here.

BIGGBY^® COFFEE, East Lansing, Mich.-based, was started with a single store on March 15, 1995. One year later, and on the cusp of opening a second location, Michael McFall and Bob Fish, on a handshake and $4,000, decided to franchise the concept. BIGGBY^® COFFEE’s cultural values of Make Friends, Have Fun, B Yourself, and Share Great Coffee help coffee-lovers and the coffee-curious alike benefit from a less pretentious and fun approach to the standard gourmet cafe paradigm. Besides connoisseur-worthy drinks with pronounceable names like Teddy Bear^® and Caramel Marvel^®, BIGGBY^® baristas provide a unique experience focused on brightening their customer’s day. The “Big ‘B’” on the orange background caught on, and today BIGGBY^® COFFEE has over 260 cafes open or under contract across nine states including: Michigan, Ohio, Indiana, Illinois, South Carolina, Wisconsin, Kentucky, Florida, and Texas.

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If you would like more information about this topic, please contact Caitlin Carpenter at 517-898-3677 or email at ccarpenter@biggby.com.