Area stores team with radio station, WWJ 950, and THAW for annual 31-hour radiothon beginning Jan. 27


WESTLAND, Mich. Jan. 13, 2012 – BIGGBY COFFEE locations in Southeast Michigan are helping area residents stay warm this winter with more than just coffee and are helping to sponsor the ninth annual WWJ 950 AM Winter Survival Radiothon. The event, which benefits the Heat and Warmth Fund (THAW), helps individuals and families heat their homes during the harsh winter season.


WWJ 950 will broadcast live from The Henry Ford for 31 hours straight, beginning at 5 a.m. Friday, January 27, and ending at noon on Saturday, January 28. The Radiothon is the on-site donation call center, where volunteers will be taking phone pledges and auction bids. Callers who donate $250 will receive a special gift bag including a BIGGBY COFFEE travel mug and during special hours, any caller who makes a $25 donation will receive a $5 BIGGBY gift card.


“We are hoping that with BIGGBY’s support we can make this event larger than ever before and help as many people as possible,” Mo Elfakir, store owner in Westland said. “This time of year, many of us take something like a heated home for granted, and right here in our own city people are forced to go without. Heat and lights are not a luxury, they are a necessity.”


THAW was established in 1985 in order to improve the quality of life in Michigan and prevent human suffering by helping low-income families. Last year‘s event raised approximately $431,000 and helped thousands of individuals and families in Michigan stay safe and warm.


“It’s important to our local stores that we stay involved in our community,” Elfakir said. “As small business owners we understand the value of giving back and are looking forward to being a part of this event and helping such a great cause.”


To make a donation to THAW, please call 1-888-579-4950 or visit:


About BIGGBY COFFEE®East Lansing, Mich.-based BIGGBY® COFFEE opened a single store in March of 1995 based on the founding principle that coffee-lovers and the coffee-curious alike would benefit from a less pretentious approach to the standard gourmet café paradigm. BIGGBY COFFEE introduced connoisseur-worthy drinks with pronounceable names like Teddy Bear and Caramel Marvel, and barista staff surprised guests with simple gestures like free kazoos and bouncy balls for no other reason than to brighten their day. The “Big ‘B’” on the orange background caught on, and today BIGGBY COFFEE has 140 cafes open or under contract across seven states including: Michigan, Ohio, Illinois, Indiana, South Carolina, Wisconsin and Texas.  For more information, visit