BIGGBY COFFEE Hits 100th Store Milestone

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East Lansing, Mich., July 14, 2008 –BIGGBY COFFEE, the nation’s leading franchisee-based coffee retailer, will open its 100^th store tomorrow in the northern Detroit suburb of Bloomfield Hills.  The store, located at 1952 Telegraph Road, officially opens its doors on Tuesday, July 15 with a week-long celebration of free coffee and customer give-a-ways.

To celebrate this significant milestone chain-wide, the 100^th customer at all 100 BIGGBY COFFEE stores across nine states will receive their order for free on July 15.

“It seems like yesterday when we opened the doors to our first store in East Lansing, Michigan,” said Bob Fish, co-founder and CEO.  “In reality it’s been over a decade, and during that period we’ve built a distinctive brand that really resonates with coffee lovers.  Our 100^th store milestone supports that theory.”

BIGGBY COFFEE is the largest 100 percent franchised-based model in the U.S.  It’s led by founding partners Bob Fish, Mary Roszel and Michael McFall.  The company began franchising in 1999, when it had just two stores open.  To date, the Company has doubled store count every two years.  In addition to its current stores, the Company has an additional 73 under contract to open during the next 24 months. BIGGBY plans to have more than 250 stores by the year 2010.

 
“I think it’s pretty much unheard of to franchise a two-store model, but our original franchisees were brave people who shared our vision and they understood that we were approaching this thing differently,” said Fish.  “I believe 100 stores is just the tip of the iceberg as we continue to get franchise inquiries every single day from people who want to own and operate their own business and love the BIGGBY COFFEE concept.”

About BIGGBY COFFEE®

East Lansing, Mich.-based BIGGBY COFFEE was founded in March 1995 and began franchise operations in 1999.  Today the Company has 99 stores open and an additional 70 under development across nine states including Michigan, Ohio, Alabama, Florida, Georgia,Illinois, Indiana, South Carolina and Wisconsin.  BIGGBY COFFEE features more than 30 gourmet coffee, fine tea and frozen drink selections in addition to an assortment of pastries and other fine eatables. For more information about BIGGBY COFFEE, visit www.biggby.com.