BIGGBY® COFFEE CELEBRATES 22 YEARS WITH CUSTOMER APPRECIATION DAY
Posted on March 8, 2017
BIGGBY® COFFEE Will Offer Discounts to Loyal Fanatics in Celebration of 22 Years of Business
East Lansing, MI, March 8, 2017–BIGGBY® COFFEE will B celebrating 22 years of business on March 15, 2017. They plan to show their appreciation by offering customers $1.99 hot or iced specialty beverages from 7:00am until 7:00pm on that day.
“We oftentimes label this special day the BIGGBY® birthday, but it’s all about our customers,” said co-President and CEO Bob Fish. “We are a company built around loving people and without the awesome community that we’ve been part of for the last 22 years, we wouldn’t B where we are today,” Fish continued.
“It’s a day to share stories, laughs, and of course delicious beverages,” added co-President and CEO Mike McFall. “Bob and I love to go on the road to meet our fanatics in our stores—it’s all about the relationships. We have an incredible family of individuals that have helped us build this business to what it is today. There are few moments where I feel more proud than when I set foot in any of our stores,” said McFall.
BIGGBY® owner/operators take the opportunity of the annual customer appreciation, and birthday, to energize their staff and serve an incredible number of drinks. Oftentimes the lines are out the door and groups of friends will gather together to attend the celebration. Customers who have been with BIGGBY® COFFEE since day 1 stop by as well as first time visitors. It’s a memorable day for all involved and this year promises to B even BIGGer and better than last year! Mark your calendars for this special day and make sure you budget time to visit your neighborhood BIGGBY® baristas!
BIGGBY® COFFEE, East Lansing, Mich.-based, was started with a single store on March 15, 1995. One year later, and on the cusp of opening a second location, Michael McFall and Bob Fish, on a handshake and $4,000, decided to franchise the concept. BIGGBY® COFFEE’s cultural values of B happy, have fun, make friends, love people, and drink great coffee help coffee-lovers and the coffee-curious alike benefit from a less pretentious and fun approach to the standard gourmet cafe paradigm. Besides connoisseur-worthy drinks with pronounceable names like Teddy Bear® and Caramel Marvel®, BIGGBY® baristas provide a unique experience focused on brightening their customer’s day. The “Big ‘B’” on the orange background caught on, and today BIGGBY® COFFEE has 253 cafes open or under contract across nine states including: Michigan, Ohio, Indiana, Illinois, South Carolina, Wisconsin, Kentucky, Florida, and Texas.
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If you would like more information about this topic, please contact Caitlin Carpenter at 517-898-3677 or email at ccarpenter@biggby.com.