BEANER'S COFFEE to Open Royal Oak Location

Category: Uncategorized

Royal Oak, Mich., August 12, 2007 – BEANER’S COFFEE ®, the leading Lansing, Mich.-based coffee retailer, announces plans to open a new location in Royal Oak as part of a larger plan to nearly triple the number of Detroit-area stores over the next 16 months, from seven to 19 retail locations by 2009.  The store opening marks the 76^thlocation for the fast-growing chain, which currently operates stores in nine states.

To celebrate the Royal Oak Grand Opening, BEANER’S will award the first customer in line at its Grand Opening on August 13^th with free coffee for a year!  In addition, brewed coffee will be offered free to customers all day long.

The Detroit-area growth is in line with the Company’s plan to expand its retail presence in the Midwest and South by 60% before 2010; from 76 to 112 stores.

The 1,600 square-foot Royal Oak store is located at 30332 Woodward Ave., in what was formerly a Wendy’s restaurant.  It will share the space with a 1-800-Flowers location. The store—open 6 a.m. to 9 p.m. Monday thru Saturday, and 7 a.m. to 9 p.m. Sunday—will feature free wireless internet access, plentiful seating for groups and drive-thru window service.  It is the fourth BEANER’S location for franchise group, Brew Tech, LLC.  Brew Tech currently operates stores in Shelby Township, Auburn Hills and Southfield.

“We’ve had great success with our Beaner’s stores in the communities where we currently operate,” said Jimmy Giarraputo, president of Brew Tech, LLC.  “I think the Royal Oak neighborhood is a good match for Beaner’s because we are able to stand apart from the vast number of coffee shops crowding the market, just as Royal Oaksuccessfully distinguishes itself  from its surrounding communities.”

BEANER’S COFFEE continues its rapid ascent in the gourmet coffee retail sector with a 53 percent increase in system wide sales in 2006— nearly half of that realized as new store growth. The franchise ended the year with 63 stores open and another 75 under contract; an accomplishment that had Entrepreneur magazine placing it among the top 500 franchise concepts in the United States for the year.

About BEANER’S COFFEE®

East Lansing, Mich.-based BEANER’S COFFEE was founded in March 1995 and began franchise operations in 1999.  Today the Company has nearly 80 stores across nine states including Michigan, Ohio, Alabama, Florida, Georgia, Illinois, Indiana, South Carolina and Wisconsin.  BEANER’S features more than 30 gourmet coffee, fine tea and frozen drink selections in addition to an assortment of pastries and other fine eatables. For more information about BEANER’S® COFFEE, visit www.beaners.com.