BIGGBY® COFFEE ADDS TURMERIC TO THEIR LIST OF UNIQUE FLAVOR PROFILES

Category: Promotions

East Lansing, MI, January 17, 2018–BIGGBY® COFFEE is excited to announce the addition of turmeric to their flavor list with the Golden Chai Latte. The coffee concept is among the first in the United States to introduce this unique flavor to their profile. Well known for their unintimidating drinks like Teddy Bear® and Caramel Marvel®, BIGGBY® COFFEE is making an effort to be a leader in flavor trends starting with Turmeric. This limited time offer will be featured in the month of February and is sure to be a hit!

Turmeric has a strong flavor profile, with rich orange and ginger scents. The earthy flavor of the turmeric pairs exceptionally well with chai which is why BIGGBY® COFFEE is excited to highlight the pair with the Golden Chai Latte throughout the month of February. This turmeric and chai combination has a rich, spicy flavor that pairs well with the creaminess of the stretched milk and boldness of BIGGBY®’s world-class coffee. This drink is sure to be a crowd-pleaser. One sip of the Golden Chai Latte and fanatics are sure to be hooked on the turmeric flavor.

After trying the Golden Chai Latte, BIGGBY® COFFEE encourages customers to try the turmeric flavor with other flavor combinations. Its robust, bitter flavor pairs well with flavors like cinnamon, caramel, and even white chocolate. A vanilla and turmeric combination as well as a turmeric and Americano combination are also suggested.

While the thought of adding turmeric to coffee might sound intimidating, many of the BIGGBY® COFFEE owner/operators, baristas, and Home Office employees are energetic about this limited time offer. As BIGGBY® COFFEE encourages customers to try new flavors, they hold strong to their philosophy of providing customers with unintimidating, unique, and customizable flavors and drinks. Virtually every drink is available hot, iced, or frozen; reduced calorie; and could potentially have multiple flavoring combinations.

Visit your local BIGGBY® COFFEE today for a taste of this tantalizing flavor!

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BIGGBY^® COFFEE, East Lansing, Mich.-based, was started with a single store on March 15, 1995. One year later, and on the cusp of opening a second location, Bob Fish and Michael McFall, on a handshake and $4,000, decided to franchise the concept. BIGGBY^® COFFEE’s cultural values of Make Friends, Have Fun, B Yourself, and Share Great Coffee help coffee-lovers and the coffee-curious alike benefit from a less pretentious and fun approach to the standard gourmet cafe paradigm. Besides connoisseur-worthy drinks with pronounceable names like Teddy Bear^® and Caramel Marvel^®, BIGGBY^® baristas provide a unique experience focused on brightening their customer’s day and supporting them in building a life they love. The “Big ‘B’” on the orange background caught on, and today BIGGBY^® COFFEE has 277 cafes open or under contract across ten states including: Michigan, Ohio, Indiana, Illinois, South Carolina, Wisconsin, Kentucky, Florida, Texas, and New Jersey. In 2018, BIGGBY^® launched an Area Representative Program and currently has 8 area representatives in 6 states.

If you would like more information about this topic, please contact Nikki Robertson at 517-980-0995 or email at press@biggby.com.