Join the BIGGBY® Team! Check out current job postings!

Four Coffee Myths | OBIIS

Posted on January 4, 2023

1. When coffee commodity prices go up, the coffee farmer makes more money.

 

This is rarely true for a small coffee grower. Usually, the higher prices are taken by the wet-miller, dry-miller, and exporter from the coffee producing county. Small producers lack access and visibility into the global marketplace and must rely on domestic coffee processors to sell their coffee to ‘coffee consuming’ nations.

 

There are old colonial structures in place whereby the farmer may be getting high interest loans from the processor and are forced to sell their coffee at predetermined below market rates. My friend Martin Mayorga of Mayorga Coffee does a great job of explaining the continued exploitation of the small coffee farmer. Because of this we dismiss the C-contract pricing with differentials and work on the ‘Gate-Price’ with the farmer-producer themselves.

 

2. Buying coffee at the grocery store with the labels ‘USDA Organic’ or ‘Fair Trade’ is a great way to ensure the quality of your coffee.

 

Read more here

Previous Next

Recent posts

BIGGBY COFFEE partners with Cincinnati Cyclones to launch four signature team-inspired drinks

Posted on January 19, 2026

“We’re thrilled to be the Official Coffee of the Cincinnati Cyclones and to develop these signature drinks together. The Cincinnati Cylones are an organization that embodies the same passion for community that we do,” said Deb Mills, President of the Greater Cincinnati BIGGBY® COFFEE Advertising Group. The Cyclones echoed the excitement for the collaboration. “It’s always special to partner with local businesses who share our commitment to Cincinnati,” said...

Read More

It’s National Bagel Day — here’s all the deals and freebies rounded up for 2026

Posted on January 15, 2026

If you love bagels a whole lox, this is the holiday for you. Today, Jan. 15, is National Bagel Day, and bagel shops nationwide are rolling out deals and freebies for customers to celebrate. Here’s everything you knead to know about what you can get for the foodie holiday. Read More at the New York Post...

Read More