BIGGBY COFFEE RELEASES NEW, INNOVATIVE 32 OZ. SIZE ON MAY 1

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BIGGBY COFFEE RELEASES NEW, INNOVATIVE 32 OZ. SIZE ON MAY 1

Latest Grabbit2go mug offers a cost savings option for hot, iced or frozen BIGGBY drinks

EAST LANSING, MI., April 26, 2012 – BIGGBY COFFEE is setting itself apart from other coffee shops once again with the introduction of a new, innovative 32oz. Grabbit2Go mug! Designed for hot, iced or frozen beverages alike, BIGGBY is the first among their competitors to develop a 32 ounce size that’s available for hot beverages, and thus has created one of the largest refill cost savings per ounce for their customers than ever before.

The new 32oz. mug is reusable, refillable, dishwasher friendly and will not only satisfy your BIGGBY craving but is also designed to fit in your car’s cup holder for easy transportation.  BIGGBY currently offers a 24oz. size and has previously introduced 64oz. and 100oz. Grabbit2Go mugs as well. With the introduction of the 32oz. mug, the company is bridging the gap between sizes and giving customers the means to order their favorite BIGGBY beverage in a size they are unlikely to find at other gourmet coffee retailers.

“There’s been a demand from our customers for a larger mug that is convenient, sturdy and fun at the same time,” Bob Fish, BIGGBY COFFEE CEO and co-founder, said. “The 32oz. Grabbit2Go Mug also makes a perfect, fun accessory for summer barbeques, open houses, work outings and more.”

In the past, Bigger has been better for BIGGBY as the company’s standard beverage sizes are larger compared to other coffee shop concepts. As the 32oz. mugs make their appearance on the company’s menus starting May 1, Fish said the mug will also appeal to people looking for a new, more environmentally option when it comes to their daily BIGGBY fix.

“All of our Grabbit2Go mugs are refillable and reusable so customers do have this option if they prefer not to use our traditional paper cups,” Fish said. “Also, when you do the math, the refill cost associated with the 32oz, 64oz. and 100oz mugs, all offer significant savings to our customers.”

About BIGGBY COFFEE®
East Lansing, Mich.-based BIGGBY® COFFEE opened a single store in March of 1995 based on the founding principle that coffee-lovers and the coffee-curious alike would benefit from a less pretentious approach to the standard gourmet café paradigm. BIGGBY COFFEE introduced connoisseur-worthy drinks with pronounceable names like Teddy Bear and Caramel Marvel, and barista staff surprises guests with simple gestures like free kazoos and bouncy balls for no other reason than to brighten their day. The “Big ‘B’” on the orange background caught on, and today BIGGBY COFFEE has 145 cafes open or under contract across eight states including Michigan, Ohio, Illinois, Indiana, Wisconsin, South Carolina, Florida,  and Texas.  For more information, visit www.biggby.com.

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