BIGGBY® COFFEE Finishes 2022 on a High Note, Sees Expansion into New Territories in 2023
Posted on March 1, 2023
The unique coffee concept BIGGBY® COFFEE has gained momentum in the new year after it experienced 23% organic growth, signed 71 new franchise agreements and opened 58 new locations throughout 2022.
BIGGBY® COFFEE, the 354-unit coffee concept, closed out the 2022 fiscal year with record-breaking growth and is already on track to see a successful 2023. BIGGBY® COFFEE celebrated their 28 year anniversary in Q1 on March 15th, and closed out Q1 with 13 new locations opened and 27 new franchise agreements signed, putting the brand on track for a record breaking 2023!
Throughout 2022, BIGGBY® COFFEE saw roughly 23% organic growth. The brand signed 71 new franchise agreements with both multi-unit and single-unit operators and opened 58 new locations in existing markets within Michigan, Ohio, North Carolina and Florida and additionally brought BIGGBY® COFFEE to brand new states consisting of Idaho, Georgia, Virginia and Tennessee. That’s according to Biggby Coffee’s Vice President of Emerging Market Development, Tony DiPietro.
In addition to the new franchise agreements, DiPietro says the brand signed at least 21 new leases and also saw several pre-established franchisees renew their leases. BIGGBY® COFFEE currently has 354 franchises open, with another 141 in development. Looking forward, the franchise is on track to open a total of 500 stores by 2024.
According to DiPietro, as a brand, BIGGBY® COFFEE has been doubling in size nearly every five years. Ultimately, he says their goal is to open 1,000 stores by 2028. It’s also important to note, despite the brand’s rapid expansion, BIGGBY® COFFEE has maintained its position as a franchise network and is not corporately owned.
“We are still 100% franchised and that allows us to focus on our franchise owners,” said DiPietro.
Looking forward, DiPietro said the brand is focused on growing in markets like Chicago, Illinois; Memphis and Nashville, Tennessee; Atlanta and Fulton County, Georgia; Virginia Beach and Rockingham County, Virginia; and in Raleigh, Charlotte and Winston-Salem, North Carolina. In addition to these locations, the brand continues to offer franchise opportunities in places like Michigan, Ohio, Indiana, South Carolina, Wisconsin, Kentucky, Idaho, Florida and more.
For more information about franchising with the BIGGBY® COFFEE brand, visit https://www.biggbyfranchising.com/.
Click here to read this article in Franchising Magazine USA
About The BIGGBY® COFFEE Franchise
BIGGBY® COFFEE, based in East Lansing, Mich., was started with a single store on March 15, 1995. One year later, and on the cusp of opening a second location, Bob Fish and Michael McFall, on a handshake and $4,000, decided to franchise the concept. The brand’s cultural values of Make Friends, Have Fun, B Yourself and Share Great Coffee help coffee-lovers and the coffee-curious alike benefit from a less pretentious and fun approach to the standard gourmet cafe paradigm. Besides connoisseur-worthy drinks with names like Teddy Bear® and Caramel Marvel®, BIGGBY® COFFEE baristas provide a unique experience focused on brightening their customers’ day and supporting them in building a life they love. The “Big ‘B’” on the orange background caught on, and today BIGGBY® COFFEE has 354 cafes across the country.