BIGGBY® CARES CAMPAIGN FOR BREAST CANCER AWARENESS

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BIGGBY^® COFFEE of Southeast Michigan to Raise Money for Breast Cancer Awareness in October

East Lansing, MI, October 1, 2018–BIGGBY^® COFFEE is pleased to announce a special “BIGGBY^® Cares” campaign in the Southeast Michigan market. For the month of October, which is Breast Cancer Awareness Month, participating locations will be raising money for Breast Cancer Awareness through a partnership with Karmanos Cancer Institute. $1.00 from every eligible purchase—a featured pink beverage, pink food item, and pink reusable straw—will be donated to the institute to support breast cancer awareness, prevention, and early detection.

“BIGGBY^® owners have always taken great pride in being involved in their communities but we decided it was time to show all of Southeast Michigan that ‘BIGGBY^® Cares’,” said Karissa Canfield, BIGGBY^® Owner/Operator. “In September we joined all of BIGGBY^® Nation in the campaign to support Mental Health Awareness and Suicide Prevention and now we’re excited to support this next cause. We all know someone effected by breast cancer and partnering with Karmanos Cancer Institute allows us to honor and support our loved ones and the loved ones of our fanatics!”

When breast cancer is detected early, and is in the localized stage, the 5-year relative survival rate is 100%. Early detection includes doing monthly breast self-exams and scheduling regular clinical breast exams and mammograms. In 2018, an estimated 266,120 new cases of invasive breast cancer are expected to be diagnosed in women in the U.S., along with 63,960 new cases of non-invasive breast cancer. About 2,550 new cases of invasive breast cancer are expected to be diagnosed in men in 2018. This is an incredibly important initiative and BIGGBY^® is dedicated to helping support the cause.

“We are so pleased to be able to connect with BIGGBY^® COFFEE on this outstanding initiative,” said Mary Ellen Kearney, Corporate Relations Director at the Karmanos Cancer Institute. “This partnership will not only allow us to spread awareness about breast cancer prevention, early detection, and treatment options but it will also help us continue to provide outstanding care for our patients. ‘BIGGBY^® Cares’ campaign is helping to give patients their best chance in the fight against cancer and we could not be more thankful for the support of this community partner.”

Join us October 1 as we kick off the ‘BIGGBY^® Cares’ Breast Cancer Awareness campaign in Southeast Michigan! Be sure to follow along on social media outlets for a behind-the-scenes look at how our efforts are making an impact, facts on how this organization is making a difference in the lives of those they support, and to track our progress. We encourage you to give back directly to Karmanos Cancer Institute as well.

BIGGBY^® COFFEE, East Lansing, Mich.-based, was started with a single store on March 15, 1995. One year later, and on the cusp of opening a second location, Bob Fish and Michael McFall, on a handshake and $4,000, decided to franchise the concept. BIGGBY^® COFFEE’s cultural values of Make Friends, Have Fun, B Yourself, and Share Great Coffee help coffee-lovers and the coffee-curious alike benefit from a less pretentious and fun approach to the standard gourmet cafe paradigm. Besides connoisseur-worthy drinks with pronounceable names like Teddy Bear^® and Caramel Marvel^®, BIGGBY^® baristas provide a unique experience focused on brightening their customer’s day and supporting them in building a life they love. The “Big ‘B’” on the orange background caught on, and today BIGGBY^® COFFEE has 275 cafes open or under contract across ten states including: Michigan, Ohio, Indiana, Illinois, South Carolina, Wisconsin, Kentucky, Florida, Texas, and New Jersey. In 2018, BIGGBY^® launched an Area Representative Program and currently has 4 area representatives in 4 states.

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If you would like more information about this topic, please contact Caitlin Carpenter at 517-898-3677 or email at ccarpenter@biggby.com.