BEANER'S COFFEE to Open Roseville Location

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Roseville, Mich., October 19, 2007 – BEANER’S COFFEE ®, the leading Lansing, Mich.-based coffee retailer, will celebrate the Grand Opening of its new location in Roseville on Monday.  The store marks the 11^th Greater Detroit location for the rapidly expanding coffee franchise.

To celebrate, the Roseville location will offer free brewed coffee to its customers all week long beginning Monday, October 22 at 6 a.m.  In addition, customers can sign up for a drawing to win free coffee for a year.  The winner will be announced at a ribbon-cutting ceremony on Friday, October 26^th at 10:30 a.m.

The new store comes on the heels of the company’s announcement last month that it will change its name from BEANER’S COFFEE to BIGGBY COFFEE.  The Roseville location will open with a BEANER’S sign and will transition to BIGGBY early next year.

It is the first BEANER’S location for husband and wife team Patrick O’Dell and Dana Freers.  “We actually met in East Lansing, where BEANER’S is a coffee tradition,” said O’Dell.  “We found out that there were franchise opportunities available, so we jumped at the chance to start our own BEANER’S here in Roseville.”

The 1,800 square-foot store is located at 26740 Gratiot Avenue, just south of I-696.  The store—open 6 a.m. to 10 p.m. Monday thru Saturday and 7 a.m. to 9 p.m. on Sunday—will feature drive-thru service, free wireless internet access, a fireplace and plentiful comfortable seating.

The new location is part of a larger plan to double the number of Detroit-area stores over the next 16 months.  In the past two months the company has added locations in Royal Oak and Clinton Township and will add another in Westland at the end of the month.  The Detroit-area growth is in line with the Company’s plan to expand its retail presence in the U.S. by 60% by 2010.

About BEANER’S/BIGGBY COFFEE®

East Lansing, Mich.-based BEANER’S COFFEE was founded in March 1995 and began franchise operations in 1999.  Today the Company has 80 stores across nine states including Michigan, Ohio, Alabama, Florida, Georgia,Illinois, Indiana, South Carolina and Wisconsin.  BEANER’S features more than 30 gourmet coffee, fine tea and frozen drink selections in addition to an assortment of pastries and other fine eatables. In September of 2007, BEANER’S announced it would change its name to BIGGBY COFFEE.  The name transition should be complete by February, 2008.  For more information about BEANER’S® COFFEE, visit www.beaners.com.