B Involved

From our Co-CEOs, Bob Fish and Mike McFall:

“Return on Involvement—it’s a big deal and it always comes back in droves. It reminds me of the early days at the original store. There were 35 coffee shops already in the area and it was a tough first couple of years, but there were a lot of people in the community pulling for us,” said Mike.

“Somebody—who we will not mention—helped us buy outdoor furniture that we couldn’t afford so we could welcome our customers who preferred to enjoy their beverages outdoors. I remember going home that night and collapsing in a chair and adding up all the people that helped us out. Tears just started flowing down my cheeks. I vowed at that moment in time, to always give back. This is something that manifests itself in our stores day in and day out. Giving is getting,” said Bob.