BIGGBY COFFEE REACHED GOAL FOR 2013
Posted on December 17, 2013
BIGGBY COFFEE signed 48 stores in 2013 and anticipates signing 60 in 2014.
EAST LANSING, Mich. Dec. 17, 2013 – It’s a great time to be a BIGGBY Nation fanatic! BIGGBY COFFEE is growing and met the goal of signing 48 new locations in 2013.
No additional franchise agreements will be signed for the remainder of the year. A new goal is set to grow BIGGBY by 60 stores in 2014. Once this goal is obtained, there will be a hold on any additional signings until 2015. High demand for BIGGBY COFFEE has led to scheduled signings to begin the second week of January.
“Capping the total number of stores sold allows BIGGBY the ability to give the best support to its new and existing operators’” said Michael McFall, President of BIGGBY.
“Our low barrier to entry, aggressive marketing, and focus on unit level economics has allowed us to hit our stretch goal of 48 additional franchise units for 2013. We are fortunate to have the best franchisees anyone could ask for and a young, aggressive, high performing home office team that really cares,” said Bob Fish, CEO and Co-Founder.
“It is great to meet our goal. The company has real momentum going and l look forward to 2014 and 2015 being some of the best years in our history,” said McFall.
-###-
About BIGGBY COFFEE®
East Lansing, Mich.-based BIGGBY® COFFEE was started with a single store on March 15, 1995. One year later, and on the cusp of opening a second location, Bob Fish and his business partner Michael McFall, on a handshake and $3,000, decided to franchise the concept. BIGGBY COFFEE’s core values of B happy, have fun, make friends, love people and drink great coffee help coffee-lovers and the coffee-curious alike benefit from a less pretentious and fun approach to the standard gourmet café paradigm. Besides connoisseur-worthy drinks with pronounceable names like Teddy Bear and Caramel Marvel, BIGGBY baristas provide a unique experience focused on brightening their customer’s day. The “Big ‘B’” on the orange background caught on, and today BIGGBY COFFEE has 205 cafes open or under contract across nine states including: Michigan, Ohio, Indiana, Illinois, South Carolina, Wisconsin, Kentucky, Florida and Texas.