BIGGBY COFFEE OPENS AT SOUTH END OF MSU CAMPUS NEXT WEEK

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OKEMOS, Mich., April 1, 2010 – Students at Michigan State University may be celebrating another run to the NCAA Final Four this week, but next week they’ll have more to cheer about as doors open Tuesday at the newest BIGGBY COFFEE, located conveniently at the south end of MSU’s campus. The store, located at 4480 South Hagadorn Road, marks the 23^rd Greater Lansing-area location for the leading coffee retailer, and 20^th store for franchisee Mohamed Shetiah.

The newest BIGGBY COFFEE will offer existing E-Ward members a free tall beverage on Tuesday to celebrate the new store opening. Coupons for the free tall beverage must be presented to redeem the offer. E-wards memberships are free and can be completed online at www.biggby.com.

Shetiah purchased the original BIGGBY COFFEE on West Grand River from founders Bob Fish and Mary Roszel in 2001.  Since that time, he’s built his own coffee legacy as the single largest BIGGBY COFFEE franchisee with locations in Ann Arbor, East Lansing, Lansing, Kalamazoo, Okemos and Toledo. His 20th store marks an important milestone for a man who was working as a front desk clerk at a local East Lansing hotel just 15 years ago.

“I moved to Lansing from Egypt nearly 20 years ago to live out my dream of owning my own business,” said Shetiah. “That dream became reality the day I became a BIGGBY COFFEE store owner, and it continues to flourish because I simply love what I do each day. The new store opening next week marks a new milestone for my growing family business, and we’re planning to celebrate in a big way.”

The store will be open from 6 a.m. to 9 p.m., Monday through Friday, and 7 a.m. to 9 p.m. Saturday and Sunday. The location will feature free Wi-Fi connections and the full menu of BIGGBY COFFEE gourmet coffee favorites.

The new BIGGBY COFFEE marks the third location in Okemos and the 108^th store overall.

About BIGGBY COFFEE®

East Lansing, Mich.-based BIGGBY COFFEE opened a single store in March of 1995 based on the founding principal that coffee-lovers and coffee-curious alike would benefit from a less pretentious approach to the standard gourmet café paradigm.  BIGGBY COFFEE introduced connoisseur-worthy drinks only with pronounceable names like Teddy Bear and Caramel Marvel, and barista staff surprised guests with simple gestures like free kazoos and bouncy balls for no other reason than to brighten their day.  The “Big Orange ‘B’” caught on, and today BIGGBY COFFEE has 108 cafés across five states including Michigan, Ohio, Alabama, South Carolina and Wisconsin.  For more information, visit www.biggby.com.