BIGGBY® COFFEE ANNOUNCES 2 NEW READY-TO-DRINK DRINK BEVERAGES
Posted on September 4, 2018
BIGGBY® COFFEE Has Launched Mocha and Vanilla Glass Bottle Ready to Drink Options
East Lansing, MI, September 4, 2018–BIGGBY® COFFEE has partnered with Berner Food and Beverage to roll out two new ready to drink beverages inside BIGGBY® locations as well as at select convenience stores–grocery stores to follow! Mocha and Vanilla shelf-stable ready to drink beverages will make their way into locations the first week of September. Berner is based in Illinois and started as a family-owned dairy product processor based on a European heritage of quality. They have grown and diversified into a leading producer of best-selling beverage items on the shelf today. Their unique relationship with local dairy allows them to exclusively use producer milk straight from the farm—never more than 4 hours old and sourced within a 14-mile radius.
“Along with our gable top ready to drink beverages, we’re proud to be launching a glass bottle option for our fanatics as well,” said Brandon Trudelle, Product Developer. “This new option has a longer shelf life, is packaged differently, and contains iced coffee instead of cold brew.” This type of beverage also broadens the BIGGBY® COFFEE brand presence and is a great addition to the already popular lattes available in-store.
The two new bottled beverage flavors, Mocha and Vanilla, are a combination of iced coffee, natural and artificial flavor, and milk. The 13.7 oz bottles are less than 300 calories and are a perfect grab-and-go option! They’re also a favorite of the BIGGBY® Bombers Hockey Club, of which co-CEO Mike McFall is a member.
One of the more significant benefits of this product is that it also supports people in building a life they love! “Bob and I decided a while back that we were going to start a foundation and we’re thrilled to announce that all proceeds from our ready-to-drink products will go towards the BIGGBY® COFFEE Passionship,” said Mike. “Our intent is to give our fanatics the opportunity to support the foundation while they enjoy this amazing pick-me-up!” There will be much more information to come regarding the BIGGBY® COFFEE Passionship and Bob and Mike can’t wait to share this wonderful initiative with the world!
BIGGBY® COFFEE, East Lansing, Mich.-based, was started with a single store on March 15, 1995. One year later, and on the cusp of opening a second location, Bob Fish and Michael McFall, on a handshake and $4,000, decided to franchise the concept. BIGGBY® COFFEE’s cultural values of Make Friends, Have Fun, B Yourself, and Share Great Coffee help coffee-lovers and the coffee-curious alike benefit from a less pretentious and fun approach to the standard gourmet cafe paradigm. Besides connoisseur-worthy drinks with pronounceable names like Teddy Bear® and Caramel Marvel®, BIGGBY® baristas provide a unique experience focused on brightening their customer’s day and supporting them in building a life they love. The “Big ‘B’” on the orange background caught on, and today BIGGBY® COFFEE has 275 cafes open or under contract across 10 states including: Michigan, Ohio, Indiana, Illinois, South Carolina, Wisconsin, Kentucky, Florida, Texas, and New Jersey. In 2018, BIGGBY® launched an Area Representative Program and currently has 4 area representatives in 4 states.
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If you would like more information about this topic, please contact Caitlin Carpenter at 517-898-3677 or email at ccarpenter@biggby.com.