BIGGBY® makes it better
At BIGGBY® COFFEE, we believe that a great cup of coffee can do more than wake you up—it can bring people together, create meaningful connections, and brighten someone’s day.
Since our founding in 1995, we’ve been on a mission to make life better, for our customers, our communities, and our franchise owners. And we do it one cup, one conversation, and one genuine connection at a time.
BIGGBY® makes it better—by building something much bigger than coffee.
Purpose
BIGGBY® COFFEE exists to build communities where people feel connected, valued, uplifted, and inspired.
Whether you’re grabbing your morning latte or starting your journey as a franchise owner, our goal is to make sure you leave every interaction feeling better than when you arrived.
Mission
To create a world where people are energized by purpose, connected by community, and uplifted through everyday interactions.
That’s the heart of everything we do—fostering real relationships, encouraging kindness, and creating spaces where people feel like they belong.
Vision
To ensure that every franchise owner sees a healthy return on their investment.
We believe that doing good and doing well go hand in hand. That’s why we provide our franchisees with the tools, support, and community they need to build thriving, profitable businesses—while making a lasting impact in the communities they serve.
The BIGGBY® Nation
BIGGBY® COFFEE, headquartered in East Lansing, Michigan, is a national coffee franchise with over 450 locations across 13 states. Since opening its first store in 1995, BIGGBY® has remained 100% franchise-owned and operates under a fully franchised business model designed to help local entrepreneurs grow successful, community-minded businesses.
The company is guided by a people-first philosophy and a commitment to values-aligned growth — supporting franchise owners and baristas, creating positive experiences for guests, and partnering with coffee producers who treat people well, respect the environment, and invest in their communities.
In 2024, BIGGBY® introduced a refined visual identity anchored by the tagline BIGGBY® Makes it Better, reinforcing the brand’s dedication to consistent quality, human connection, and uplifting everyday interactions.