Category: Franchise Development

Ohio Resident Expanding BIGGBY® COFFEE Brand throughout Cleveland

East Lansing, MI, February 19, 2019–BIGGBY® COFFEE is taking the Northeastern Ohio region by storm! Three new stores are set to hit the market in the early- and mid-months of 2019, and 55 more expected by 2024. Led by BIGGBY® COFFEE Area Representative Moe Charara, BIGGBY® COFFEE—well known for their unintimidating, fun, and loving environment—is quickly expanding into the Cleveland, Ohio, area with their Area Representative program.



Charara, who is set to open his first store in March has big plans for BIGGBY® COFFEE, as he introduces the world’s best coffee to the Northeastern Ohio market. As the Cleveland Area Representative, Charara—a resident of Westlake, Ohio, with his wife and kids—is committed to spreading the BIGGBY® COFFEE belief that when you hug the world, the world will hug you back. The world is certainly hugging BIGGBY® COFFEE back, as they climb the charts and have become one of the top coffee franchises to own.



BIGGBY® COFFEE’s tried-and-true method of running successful cafes through their philosophy of simplicity through systems is one of the driving forces that encourage people to buy into this brand that allows them to be a small business owner within their communities. With each BIGGBY® COFFEE locally owned and operated by people that live within their market, owner/operators have a unique tie to their communities and often work to actively build up the communities they’re in through fundraising and community involvement. This idea of building up and encouraging their communities is one of the things that makes BIGGBY® COFFEE one of the more unique coffee concepts in the nation.



“I want to make BIGGBY® COFFEE the local go-to coffee shop, where you can grab a cup of coffee to go or just hang out with friends and drink your favorite hot, iced, or frozen drink. I feel that BIGGBY® COFFEE is a great product to the consumer and the entrepreneur. It’s the perfect recipe for success,” Charara said.



Coupled with their new AR program, BIGGBY® COFFEE will be growing at an exponential rate. This is accomplished through the Area Representative program. This program gives current owner/operators an opportunity to encourage and help build up entrepreneurs by helping them build and grow their businesses, as well as creates another opportunity of income for these Area Representatives.



Charara is one of 8 Area Representatives within the nation and is focusing on the Northeastern Ohio area. With stores in the Greater Toledo market—Dayton, Wauseon, Toledo, Maumee, Sylvania, Defiance, Perrysburg, Oregon, Bowling Green, Findly, Lime, and St. Mary’s—Charara is looking forward to the challenge of expanding the brand even further throughout the state of Ohio.



Rooted in the idea of existing to help support people in building a life they love, BIGGBY® COFFEE is devoted to being the friendly coffee community, where customization is key. With almost every drink available hot, iced, or frozen, BIGGBY® COFFEE values the opportunity to serve drinks as unique as their customers. Reduced calorie? No problem! Whipped cream and sprinkles? You got it! Not a coffee drinker? Try one of their premium tea lattes! With endless coffee and hot chocolate options, fantastic kid’s drinks, and a number of non-coffee beverages, BIGGBY® COFFEE has something sweet for everyone.



As an exceptional and innovative brand, both in quality of beverage and community involvement, BIGGBY® COFFEE is ready to become the nation’s number one coffee concept. With the development of the Area Representative program, BIGGBY® COFFEE anticipates new market growth to sky rocket over the coming years, beginning with this Northeastern Ohio market.



With the cultural values of “make friends, have fun, B yourself, and share great coffee,” it’s no wonder customers and entrepreneurs are flocking to their closest BIGGBY® COFFEE for more information.



If you would like more information on owning a BIGGBY® COFFEE franchise in the Cleveland market, you can contact Charara at or 313-475-4750. For further information, please visit






BIGGBY® COFFEE, East Lansing, Mich.-based, was started with a single store on March 15, 1995. One year later, and on the cusp of opening a second location, Bob Fish and Michael McFall, on a handshake and $4,000, decided to franchise the concept. BIGGBY® COFFEE’s cultural values of Make Friends, Have Fun, B Yourself, and Share Great Coffee help coffee-lovers and the coffee-curious alike benefit from a less pretentious and fun approach to the standard gourmet cafe paradigm. Besides connoisseur-worthy drinks with pronounceable names like Teddy Bear® and Caramel Marvel®, BIGGBY® baristas provide a unique experience focused on brightening their customer’s day and supporting them in building a life they love. The “Big ‘B’” on the orange background caught on, and today BIGGBY® COFFEE has 281 cafes open or under contract across 10 states including: Michigan, Ohio, Indiana, Illinois, South Carolina, Wisconsin, Kentucky, Florida, Texas, and New Jersey. In 2018, BIGGBY® launched an Area Representative Program and currently has 8 area representatives in 6 states.



If you would like more information about this topic, please contact Nikki Robertson at 517-980-0995 or email at